Creative Director
& Designer

Creative Director and Designer bringing brands and artists to life through real-world experiences. I lead creative on projects from concept to execution, shaping every detail across campaigns, launches, experiences and creative productions for agencies, global brands including Adidas, Fenty, Netflix, Sony Music and Amazon Music, as well as artists including Drake, Dua Lipa, Ed Sheeran, Central Cee, Charli XCX and Oasis.

Projects Services
Based InLondon
AvailableWorldwide
Experience8+ Years
AvailabilityFreelance

Designing experiences that become core memories by creating authentic connections between artists, brands, and their audiences in the real world.

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Projects

All
Featured Projects
Music + Culture
Brand Experiences
Merch + Creative Gifting
Fan Experience
Brand Experience
Campaign Shoot
Immersive Experience
Merch Design
Pop Up
Instore Activation
Launch Event
Music Marketing
Creative Gifting
Clear all
Fenty Fragrance
In-Store Activation
Dua Lipa Radical Optimism
Fan Experience
Adidas x ASOS 2.0
Collection Launch In-Store Activation
Adidas Superstar
In-Store Activation
Ed Sheeran Old Phone
Single Launch Activation
Mac x Debenhams
Experiential Pop-Up
Oasis x Amazon Music
30th Anniversary Fan Experience
Fenty x Puma
Collection Launch Party & Influencer Dinner
The Harder They Fall
Immersive Film Premiere
Drake Certified Lover Boy
Fan Experience
The White Lotus
Creative Gifting Campaign
Syna: House of Syn
Collection Launch Party
Adidas Block Party
Product Design and Launch Experience In-Store
Myles Smith
Album Launch Fan Experience
Hoodrich
London Pop-Up Store
FA Cup: The Art of Possibility
Saatchi Gallery
D-Block Europe
Lap 5 - Album Launch Fan Experience
Mahalia IRL
Album Launch Party
The Honey Room
Brand Launch Pop-Up
White Night: Glastonbury and Free People
Pop-Up Experiences
Central Cee Wild West
360 Album Campaign
Stefflon Don
Glastonbury Festival Set Design
Bruce Springsteen
OOH Movie Launch Experience
AJ Tracey
Experiential Album Launch Campaign
FLO Fly Girl
Single Launch Activation
Syna Fair Halloween
Experiential Pop-Up & Fan Experience
Ayra Starr
Creative Gifting Campaign
Clarks Playprints
Creative Gifting Campaign
Jesy Nelson & Nicki Minaj
Music Video Creative Direction & Design Elements
Ray Blk
Album Launch Fan Experience
Kehlani
Creative Gifting Campaign
Krept & Nala
Set Design
Headie One x Flannels
Campaign Creative & Launch Dinner Experience
Loreen
Merch Design & Ongoing Creative Direction
Clarins
Creative Gifting Campaigns
Charli XCX
Billboard Campaign
Broken Planet Market
Experiential Pop-Up
Eco Style
Brand Pop-Up
Stefflon Don
Shein Collaboration Creative Direction
Adidas Carnaby x Flippers
In-Store Activation
Central Cee
Paid In Full Shoot - Creative Direction
Gymshark Christmas
Creative Gifting Campaign
Topicals
Barber Shop Product Sampling Stand
PinkPantheress
VIP Creative Gifting Campaign
Shy FX x Nile Rodgers
Single Launch Experience
JLO x Maluma Marry Me
Experiential Marketing
Juicy Couture x UO
Product Launch Activation
Kick Game La Maison
Paris Fashion Week Pop-Up
Red Bull Culture Clash 2025
Creative Gifting Invites and Influencer Dinner
Kurt Geiger Floral Couture
Creative Gifting Campaign
1 of Your 5 a Day Collection
Adidas x BAYY
PinkPantheress
Heaven Knows Fan Experience
Central Cee
Wild West Tour Merch Design
Hoodrich x LAAMS
NYC Pop-Up
Zayn Malik
OOH
French The Kid
Album Launch Fan Experience
Nina Nesbitt x Amazon Music
Fan Experience

In the Press

Official Charts

Amazon Music Reveals Oasis Themed Pop-Up Pub To Celebrate 30th Anniversary of (What's The Story) Morning Glory?

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Vogue

Inside Syna World, the Viral Streetwear Brand From Central Cee

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BBC News

Ed Sheeran renames pub and puts on 'surprise' gig

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PAUSE

Here’s What Went Down At Broken Planet’s Record-Breaking Pop Up Event in Conjunction with BAYY Agency

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Sludge Mag

The FA Presents the Art of Possibility

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Rolling Stone UK

Stefflon Don Live at Glastonbury: Dancehall Queen Triumphs on the Pyramid

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JD Sports

FENTY x PUMA: Make It A Phatty

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Mixtape Madness

Kick Game Take Over Paris Fashion Week With “La Maison”

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BBC News

As It Happened: Happy Myles Smith Day!

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FLO London

MAC Cosmetics and Debenhams Collaborate for Beauty Pop-Up Experience

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Mixtape Madness

AJ Tracey’s ‘Revenge Athletic’ Team Took The Trophy In Flu Game All Stars Basketball Tournament

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London Lions

London Lions Team Up With AJ Tracey To Launch Flu Game

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Crush

Fright Night Fashion: Central Cee’s Halloween Drop With McDonald’s And Big Zuu

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Childsplay Clothing

Krept & Nala Steal the Spotlight

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Culted

“I’m A Product Of My Environment” Central Cee Conquers The Wild West And The Rest

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The Lutonian

‘This Really Is Home’: Myles Smith Thanks Luton As Thousands Join Hometown Takeover Ahead Of Debut Album Release

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